Our Mission
Competitive intelligence for the rest of us
We believe every product team deserves to know what their competitors are doing — not just the ones with six-figure Klue contracts.
The Problem
CI is broken for most teams
Competitive intelligence has been gatekept by enterprise pricing and consultant-heavy workflows. The result? Most teams fly blind.
xEnterprise CI tools cost $50k+/year and take months to deploy
xManual competitor tracking in spreadsheets gets stale within days
xGeneric alerts drown you in noise without telling you what to do
Our Approach
Intelligence that works differently
Evidence-First AI
Every insight links back to a screenshot, HTML source, and bounding box. No hallucinations — just verified competitive intelligence you can trust.
Startup Pricing
Enterprise-grade intelligence starting at $79/month. No six-figure contracts, no mandatory demos, no 90-day procurement cycles.
5-Min Setup
Add a competitor URL, and our AI discovers pricing pages, job boards, changelogs, and feature announcements automatically.
The Team
Built by operators, for operators
MH
Marlon Henderson
Founder & CEO
Get in touch
Questions, partnerships, or just want to say hello?