Free Template
The Competitive Analysis Template That Actually Gets Used
A plug-and-play competitive analysis framework used by 500+ B2B SaaS teams. Includes positioning maps, feature matrices, win/loss trackers, and signal dashboards — all in one spreadsheet.
What's Included
Four sheets. One competitive edge.
Market Positioning Map
Plot competitors across price and feature axes to find whitespace opportunities your team can exploit.
Feature Comparison Matrix
Side-by-side feature parity grid with weighted scoring so you can prioritize what matters most.
Win/Loss Analysis Sheet
Structured template for capturing deal outcomes, objections, and competitor mentions from sales calls.
Signal Tracking Dashboard
Track pricing changes, hiring patterns, and product launches across your competitive landscape.
Enter your work email and we'll send the competitive analysis template straight to your inbox.
FAQ
Common questions about competitive analysis
What is a competitive analysis template?
How do I use this competitive analysis framework?
How often should I update my competitive analysis?
What makes a good competitive analysis framework?
Can I automate competitive analysis?